MAÄT is a proud member of 1% for the Planet, an organization created as a way for businesses to hold themselves accountable for their environmental impact. All members commit to donating at least 1% of annual sales directly to environmental organizations. The genius of 1% for the Planet is that they make it so easy- they do the heavy lifting of making sure that the money is allocated in a way that accelerates impact and prevents greenwashing.
It feels really good as a company to live our values. The sense of solidarity that we get from joining other companies in this collective action reminds us of the importance of community - nothing (big or small) is achieved alone. Today the three of us are committing to getting outside and celebrating Mother Nature. We hope you do the same!